Asher Moses, CEO of Sherbet Electric Taxis, Wins Unretirement Entrepreneur Award

Asher Moses Wins Unretirement Entrepreneur of the Year Award

Asher Moses, the CEO and Founder of Sherbet Electric Taxi Co, has been awarded the prestigious Unretirement Entrepreneur of the Year title at the 2024 Great British Entrepreneur Awards. This recognition celebrates Moses’s groundbreaking work in modernising London’s Licensed Black Taxi industry, particularly through innovations that combine environmental sustainability and technological advancements.

Pioneering Innovation in the Taxi Industry

Moses’s leadership has been instrumental in transforming the London taxi fleet. His innovations include the introduction of out-of-home advertising revenue streams for taxis, which have helped to diversify income sources for drivers. Additionally, Moses has been a strong advocate for the transition to electric vehicles, aligning with London’s Greener Air strategy. By integrating advanced telematics tracking systems, Sherbet Electric Taxis have also enhanced fleet management and opened up new media opportunities.

The Award Ceremony and the Significance of the Honour

The award ceremony took place on 18 November at the iconic Grosvenor House in London, bringing together some of the most influential entrepreneurial minds. The Great British Entrepreneur Awards, now in its 12th year, is often dubbed “The Grammys for Entrepreneurship,” as it honours those who lead innovative and impactful businesses. Moses’s achievement highlights the ongoing relevance of experienced professionals who continue to make remarkable contributions well beyond traditional retirement years.

Moses’s Commitment to Modernising the Taxi Industry

The Unretirement Entrepreneur of the Year category particularly highlights individuals who defy conventional retirement expectations and continue to pursue ambitious business ventures. Moses has exemplified this spirit by bringing decades of experience to the modernisation of the black taxi trade, proving that entrepreneurship is not bound by age. In his acceptance speech, Moses reflected on his journey, stating that his dedication to protecting the Licensed London Taxi industry began when he started the Knowledge Test in the late 1980s and continues today with Sherbet Electric Taxi Co.

A Vision for the Future of London’s Taxis

Sherbet Electric Taxi Co praised Moses’s recognition, crediting much of his success to the support of customers, partners, and stakeholders. With the 2024 award in hand, Moses remains committed to innovating and pushing the boundaries of what is possible in the taxi industry. His efforts combine innovation with a deep sense of environmental responsibility, making him a driving force in the future of London’s black taxi fleet.