Uber for Business Launches Campaign Targeting London City Airport Travelers
Business Travelers at London City Airport Targeted in Uber for Business Campaign
Uber for Business has unveiled a new out-of-home (OOH) advertising campaign at London City Airport, aiming to streamline corporate travel for business passengers. The campaign, which includes static and animated advertisements, will be displayed throughout key locations in the airport’s arrivals hall. With an estimated 300,000 monthly passengers passing through the airport, the initiative is set to reach a significant audience.
Running throughout March, the campaign highlights business-specific messaging such as “From flight mode to work mode” and “From runway to work day.” The advertisements emphasize Uber for Business’s ability to facilitate smooth onward journeys for professionals traveling for meetings, events, and hotel stays.
Enhancing Awareness and Travel Convenience
Victoria Kerr, Uber for Business’s Director of Marketing for EMEA, emphasized the strategic placement of the campaign. “London City Airport is the gateway to the city for thousands of business travellers, making it the perfect place to highlight how Uber for Business can make onward journeys smoother—whether it’s straight to a meeting, an event or a hotel.”
She further explained the campaign’s objective: “This campaign is all about raising awareness, so that when you’re on a work trip, you know to toggle to your business profile. That means keeping personal and business rides separate, unlocking premium ride options, and making expense management effortless—so you can focus on what really matters.”
Improved Navigation for Business Travelers
As part of the campaign, Uber for Business has also secured a wayfinding signage deal with London City Airport. This partnership will assist passengers in easily locating the most convenient Uber pickup areas from baggage collection, enhancing travel efficiency for corporate users.
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