Uber has officially received a license to operate in Oxford and its surrounding areas, marking another expansion for the global ride-hailing company. Oxford City Council approved the application, stating that it found "no reason to refuse the application." Uber launched its services on Wednesday, expressing excitement about entering "one of the UK's most iconic cities."
However, local taxi drivers have raised concerns about Uber's ability to thrive in Oxford's unique market conditions.
Challenges in the Oxford Market
Oxford presents a challenging environment for private hire operators due to its relatively small size and a strong reliance on students as customers. Sajad Khan, secretary of the City of Oxford Licenced Taxicab Association, highlighted this issue:
Sajad Khan:
"Oxford is a small city to be honest and the work is dependent a lot on students. If students are away it gets very quiet."
The taxi industry in Oxford has already been struggling due to post-pandemic economic changes. Fewer people are commuting because of remote work, and train station traffic—an essential source of passengers for local drivers—has declined. Khan described the current situation as "tough," making Uber’s entry a potential added strain on existing operators.
Traffic and Environmental Concerns
Beyond economic difficulties, some taxi drivers argue that Uber's presence contradicts Oxford's broader goals of reducing congestion and emissions. The city has been working on policies to limit traffic, and the introduction of more vehicles could create further challenges.
Sajad Khan:
"I'm not sure how this will help the local authority... more cars are going to be introduced to Oxford."
Uber, however, insists that its service aligns with Oxford's transport priorities. The company referenced its experience in London, where it has promoted electric vehicle adoption and alternative transportation solutions. Uber stated that booking a ride through the app instead of driving a personal car could contribute to reducing congestion.
Uber's Expansion and Local Response
Despite the concerns, Uber has already recruited "well over 100" drivers in Oxford and expects this number to increase in the coming weeks. An Uber spokesperson emphasized the benefits of the service:
Uber spokesperson:
"Uber's industry-leading safety features will give passengers the ability to book safe trips to wherever they want to go, in particular the city's students and tourists."
Oxford City Council acknowledged the debates surrounding Uber’s arrival but maintained that the company was approved under the same conditions as other private hire operators. The council also highlighted the benefits of increased competition:
Oxford City Council statement:
"A new operator will give residents and visitors more options for moving around the city safely and conveniently."
Uber has launched in other UK cities over the past year, including Aberdeen and York. Similarly, the company recently secured a five-year operating license in Hartlepool, further expanding its presence in the UK. Read more about Uber's expansion in Hartlepool.
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