Autonomous vehicles remain a contentious topic among UK drivers

The 2025 Global Automotive Consumer Study sheds light on how UK drivers perceive emerging automotive technologies and mobility trends. Conducted across 31,000 respondents globally, including 1,505 in the UK, the study delves into electrification, autonomous vehicles, data-sharing concerns, and shifting consumer preferences, providing critical insights into the evolving automotive landscape.

The UK stands at a critical juncture in embracing new automotive technologies. From electric vehicle (EV) charging to scepticism around artificial intelligence (AI) and autonomous vehicles (AVs), the study highlights areas where consumer trust and infrastructure development are vital.

Electric Vehicle Charging: A Preference for Home Convenience

One of the study’s most significant findings is the overwhelming preference of UK drivers for home EV charging. An impressive 80% of respondents expressed a desire to charge their electric vehicles at home, far surpassing other options like public charging stations (10%) or workplace charging (11%). This preference underscores the importance of convenience and control for UK consumers.

However, this reliance on home charging presents challenges for individuals without driveways or off-street parking.

Jamie Hamilton, automotive partner and head of electric vehicles at Deloitte, emphasized the need for a robust public charging infrastructure to support wider EV adoption. Addressing these gaps is crucial to ensuring that all consumers can benefit from the transition to electric mobility, particularly for those in urban areas where access to home charging is limited.

Autonomous Vehicles and Consumer Scepticism

Autonomous vehicles remain a contentious topic among UK drivers, with 52% of respondents expressing concerns about their safety. This mirrors similar sentiments in the US but contrasts sharply with more optimistic views in countries like Germany (36%) and China (43%).

The scepticism extends to fully autonomous commercial vehicles, with 67% of UK respondents expressing unease about the idea of self-driving trucks and lorries operating on motorways.

Sarah Noble, Deloitte’s automotive partner, stressed the importance of rigorous testing and transparent safety demonstrations to address these concerns.

“Only through clear and consistent evidence of safety can the tangible benefits of autonomous technology resonate with UK drivers,”

Artificial Intelligence in Cars: A Mixed Reception

British drivers rank among the most sceptical globally when it comes to AI integration in vehicles. The study found that 26% of UK respondents remain unconvinced about the benefits of AI in cars, aligning closely with the US (26%) and Germany (25%). This contrasts sharply with higher acceptance rates in India (82%) and China (77%).

Despite the scepticism, AI-powered features such as hazard detection, automated parking, and predictive maintenance offer significant potential to improve the driving experience. Jamie Hamilton pointed out that educating consumers about these benefits and building trust in AI technology will be crucial for its successful adoption in the UK automotive market.

Balancing Data Sharing with Security and Privacy

Data sharing is another area where UK consumers exhibit significant reservations. Only 30% of respondents trust car manufacturers or other organisations, such as government agencies or insurance companies, to manage their vehicle data. This cautious approach reflects broader concerns about privacy and security.

However, the study found that UK drivers are willing to share their data when it aligns with safety and security benefits. For instance, 65% of respondents said they would pay for anti-theft tracking services, while 58% valued emergency assistance features.

This presents a unique opportunity for manufacturers to demonstrate the tangible benefits of connected car technologies. Providing clear choices and ensuring consumers have control over their data will be essential to building trust.

Hybrid Vehicles: A Transitional Solution

While battery electric vehicles (BEVs) are gaining traction globally, the study highlights a growing interest in hybrid vehicles among UK consumers. Hybrid technology offers a practical balance, combining the environmental benefits of electric power with the reliability of internal combustion engines. This “best of both worlds” approach is particularly appealing in a market where charging infrastructure is still developing.

The growing popularity of hybrids suggests that they could serve as a transitional solution while the UK works to expand its charging network and address barriers to BEV adoption. This trend underscores the need for continued investment in both infrastructure and consumer education.

Brand Loyalty and Changing Preferences

The study also revealed a rise in brand defection among UK consumers, with many drivers indicating a willingness to switch brands for their next vehicle purchase. This trend highlights the importance of building strong customer relationships and delivering consistent value, particularly as the market becomes more competitive.

Automakers must focus on innovation, trust, and superior service to retain customer loyalty. As consumers become more informed and discerning, brands that fail to meet their expectations risk losing market share.

Paving the Way for the Future

The findings from the 2025 Global Automotive Consumer Study highlight a pivotal moment for the UK automotive industry. From addressing scepticism around AI and autonomous vehicles to expanding EV charging infrastructure, manufacturers and policymakers must align their strategies with evolving consumer preferences.

As the industry continues to navigate these challenges, fostering trust and convenience will be key to driving adoption and ensuring the UK remains at the forefront of automotive innovation. By prioritizing these areas, the industry can position itself for long-term success in a rapidly changing landscape.