Toyota has strengthened its partnership with Uber by organizing an exclusive electric vehicle (EV) test drive event at the Brands Hatch race circuit in Kent. The event, hosted by One Toyota Fleet Services, welcomed over 300 Uber drivers, offering them hands-on experience with Toyota and Lexus electric models.
With more than 80 battery electric vehicles (BEVs) available, attendees explored models such as the Toyota bZ4X SUV, Proace Verso, and Proace City Verso people carriers. Lexus was also represented through its UX 300e and RZ 300e luxury electric SUVs. The event aimed to support Uber’s transition towards a zero-emission mobility platform in the UK by 2030.
Alastair Rutt, senior manager at One Toyota Business Team, remarked:
"Our electric vehicle initiative with Uber has already been an outstanding success, with more than 100,000 visits to our dedicated microsite and thousands of drivers going ahead with a new vehicle purchase."
One of the day’s highlights was a prize draw that awarded Nuruzzaman Chowdhury, an Uber driver from Poplar, East London, a brand-new Toyota bZ4X.
Chowdhury explained:
"I’d never driven an EV before, so I went along to the event to find out what it was all about and enjoy the chance to drive on a race track, which was another first for me."
He added:
"It was great to win the car, I’ve never won anything before, not even a packet of sweets, so it made the event all the more special. I’ll certainly be using the Toyota for my business."
Toyota will continue showcasing its electric range at the Company Car in Action (CCIA) 2025 event, scheduled for June 11–12 at UTAC Millbrook in Bedfordshire.
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